SCAD Pro Collaborations
SCADpro is recognized as the preeminent university partner in higher education, on par with premier design agencies worldwide, generating new ideas and products for the world's most influential brands — from prestigious Fortune 500 names to private and public small- to mid-cap companies. Companies come to SCAD with complex problems to understand how GenZ would solve these and their understanding about future needs. Participation in SCADPro is invitation only, requires a 3.7+ GPA and a round of interviews.
Nike
Creative Strategist & Project Manager (Jan- March, 2022)
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Directed a 19-member creative team for the launch of the Department of Nike Archives (DNA).
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Facilitated weekly design sprints, created program roadmap and fostered strong relationships with stakeholders to ensure alignment with project goals.
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Developed future-focused strategies and assets for the launch of DNA in the metaverse (Roblox) & IRL to engage Gen Z & Alpha audiences.
Deloitte Digital
Creative Strategist & Project Manager (March-May 2021).
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Led a team of 12 designers and researchers to identify emerging trends in creator commerce and develop forward-thinking strategies leveraging niche communities of BIPOC micro-influencers.
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Fostered collaborative relationships and championed cultural diversity to shape innovative product offerings aligned with market insights.
Fox Sports
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Creative Strategist & Project Manager (Jan-March 2021)
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Led a team of creators in developing dynamic graphic inserts using AR/VR for Major League Baseball and College Basketball, showcasing innovative approaches to sports media.
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Georgia Power 48 Hour Challenge
Team Leader
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Led my team to rank #1 in this challenge by
producing an immersive & educational strategic
campaign using augmented reality & geo-tagging
to document the client’s sustainability initiatives.
(Oct 7- Oct 9, 2021).
SCAD Pro StartUp Challenge
Design Strategist
We created a platform to connect aspiring young creatives with digital buyers by displaying and selling their artwork in a gallery-style space within the metaverse. (Feb, 2022)