MFA Luxury and Brand Management Projects
Project Types: Brand Strategy, Marketing, Financial Analysis, Augmented Reality & Sustainability.
Consumer cohorts: GenZ, Zillennials & Millennials.
Creative Business Leadership 720- Calculated Risk: Quantitative Insights for Business Innovation
Pitched an expansion in product offering to enter a sustainable product segment by conducting brand research and cost-volume-profit analysis.
Luxury and Brand Management 740- Visual Narrative for Consumer Engagement
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2D Floor Plan & 3D Renders
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App Wireframe & Augmented Reality Based Experiential Brand Strategies
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Design Management 783- Design Futures: Trends, Foresight, and Intuition
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Interpreted trends to provide foresight that aids consensus-building and decision-making in organizations.
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Investigated the nature of trends as well as their verifiable causes, consequences, and implications.
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Framed trends in the context of the changing consumer cohort and listed steps that should be taken to maintain the revenue of H&M: a fast-fashion brand.
Fashion 763- Brand Promotion
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Rebranded a jewelry brand as a gender-fluid jewelry brand.
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The campaign also raised awareness of éliou as a socially conscious brand that cares about mental health issues faced due to traditional gender norms.
Luxury and Brand Management 730- Future focused Strategies for Brands
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Researched into different types of consumers to develop a unique, and compelling brand message, targeting activist (younger) consumers in a local marketplace.
Luxury and Brand Management 730- Marketing Strategies for Brands and Experiences
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Developed a unisex fragrance for a brand by layering the base, heart, and top notes.
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Created a campaign for the launch event of the fragrance and an integrated marketing plan.
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